[P3] *CHANGE IN BRAND*

My initial brand was Converse and my idea was that all through their years they have stayed true to their identity regardless of change in environment/atmosphere/fashion/era.

I was not satisfied with how I was going to convey my idea.

My new brand that I will base my project on is Red Bull. My stance on Red Bull is that they cover up their identity and mislead the public through advertising &the substances they use to form their product.

(My new idea is essentially the opposite of my old one)

Just thought I'd post my research on Converse again so that it is in the more recent posts:

Since I changed my brand I was not sure if I needed to submit another reasearch page but I have uploaded one for Red Bull just incase...

 

[P3] Group Work - Milk Audio

[P3]

Brainstorm:

Storyboard:

Statement About Advertisement:

Advertisement:

[DSDN101 - P3] The Real - Group Work - Logo & Slogan

[P3 - Final] 

Tutor: Kevin

Team Members: Pat Romero, Ben Chapman, Matt Taylor & I (Katrina Nicolas)
Company: Milk Audio

              

[DSDN101 - P3] The Real - Group Work (Preliminary)

[P3 - Preliminary]

Tutor: Kevin
Team Members: Pat Romero, Ben Chapman, Matt Taylor & I (Katrina Nicolas)
Company: Milk Audio


Drafts

[DSDN101 P3] The Real (Brand - Converse All Star)

[P3]

Informative Poster.

(New Tutor: Kevin)

[DSDN101 P2] Mind Map, Storyboard & Clip

[P2]


Here is my mind map, storyboard & clip.

Mind map

Storyboard

(A detail version of my previous idea)

Clip

"Technology & Humanism"

 

http://www.youtube.com/watch?v=g3MZGOmVX6E&feature=player_embedded

[P2] Storyboard Idea 3 (Draft)

[P2]

Again I changed well, evolved my second idea because as I took photos of my phone - the quality was not good enough because as I took a photo, lines will come up because of the different light frequencies. I tried finding a print screen application that I could hook up to my phone but there was none.

The idea I have now is of different elctronic devices and looking at the relationship/importance that Techonology and Humans share; the idea of "Industrial design - Connecting human culture with technology" - Victoria University.

I still have my phone as part of the story but I will not focus on trying to get any of the detail on the screen.